Menomonie Grand Opening Celebration a Success

Special thanks to WEDC for this amazing photo that perfectly captures the excitement of the event.

Yep, we sure know how to throw a party alright!  In July we officially celebrated the opening of our Menomonie store. It was a 4-day celebration that did not disappoint!

John Freeman, our Director of Sales & Retail Stores, kicked off the festivities and introduced Paul Bauer, CEO who thanked the many people who played a role in making this new facility possible. Several special guests also attended to mark the momentous occasion. Among them were Mayor Randy Knaack, City of Menomonie, Secretary Missy Hughes, Wisconsin Economic Development Corporation, and Secretary Randy Romanski, Wisconsin Department of Agriculture. Each shared what the facility meant to their organizations. If you missed attending the ceremony, you can view it here.

The Menomonie Area Chamber of Commerce then officially welcomed us to their chamber family with a ribbon cutting—confetti cannons and all! Everyone in attendance took part. How exciting! You can relive the ribbon cutting here.

We then welcomed everyone into the store for tastings and shopping, which continued throughout the weekend. People came from across the region to celebrate with us and our staff was busy helping customers and stocking inventory throughout the event. The viewing windows were particularly busy as guests watch and commented on the cheesemaking process taking place there.

Guesses for how many people joined us throughout the entire event vary widely. At times lines to the checkouts extended way into the store! However, we can report that during the event we processed over 1,400 transactions (of course our actual guest count is much more as most people came as families and in groups). We sold nearly 600 pizzas, over 100 boats of fried cheese curds, over 200 single scoop cones, and almost 700 pounds of our world-famous Natural cheese curds! All in one weekend–Wowza!

If you’ve yet to visit our new store, we invite you to plan a road trip! Be sure to introduce yourselves to the staff when you do.

Our entire team wishes to thank you for your support of this important initiative. You’ve made an important contribution to our industry and left a lasting legacy to the next generation of farmer owners and cheesemakers.